Advanced4 lessons · 70 minutes
Analytics & Attribution
Track what actually drives revenue with clean events, UTMs, server-side tracking and honest dashboards.
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Lesson 1
Event design
Naming, parameters and the events that actually matter.
Workbook unlocks with your account
Curriculum
What you'll be able to do
- ◆Design an event map before you build anything
- ◆Set up server-side tracking
- ◆Build a dashboard a client can read
- ◆Report on a fixed cadence
Final assessment
Pass the quiz, earn your certificate
4 questions. Get 3 or more right and your Caleb Marvel Enterprise certificate is issued instantly, with a unique verification number.
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Marvel AI · Free tier
Starting…
Hi, I'm Marvel AI. Tell me what you sell and where you're stuck, and I'll point you at the right platform and the first move to make. You have 5 minutes on the free tier.