Beginner · Free tierFree6 lessons · 97 minutes
Ads Foundations
How paid traffic actually works: accounts, pixels, budgets, audiences and reading a dashboard without guessing.
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Lesson 1
How paid traffic actually works
Auctions, bids, relevance and why two people spending the same money get different results.
Workbook unlocks with your account
Curriculum
What you'll be able to do
- ◆Set up an ad account and tracking correctly the first time
- ◆Choose a daily budget you can defend
- ◆Read a dashboard and know what to change
- ◆Launch a first campaign end to end
Final assessment
Pass the quiz, earn your certificate
5 questions. Get 4 or more right and your Caleb Marvel Enterprise certificate is issued instantly, with a unique verification number.
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Marvel AI · Free tier
Starting…
Hi, I'm Marvel AI. Tell me what you sell and where you're stuck, and I'll point you at the right platform and the first move to make. You have 5 minutes on the free tier.